Newarker Pens Guide to Must-See Attractions in NJ’s Largest City

Newarker Pens Guide to Must-See Attractions in NJ’s Largest City


On Tuesday, August 15, 2017, media personality, event host and Newark’s “Glambassador” (dubbed by the Greater Newark Convention and Visitor’s Bureau), Lauren Craig, will unveil her much-touted new book 100 Things to Do in Newark Before You Die, at a launch party at The Newark Museum (one of the 100+ destinations cited in the book), 6-8 p.m. in downtown Newark, NJ.

Surprised?  “Newark — a destination city?”  you might ask. According to the Newark Community Economic Development Corp:

Newark has over 400,000 square feet of retail in development. This outstanding number is being filled by top class retailers… a new Whole Foods, Nike Town, Shop Rite, Burlington Coat Factory and more. As the downtown core grows in residential density, new retailers are setting up shop in Newark. The city is transforming into a 24/7 city that is connecting the residential population to new amenities, attractions and services. (Source:

The New Jersey Performing Arts Center which opened in October 1997, reports:

Since opening night, NJPAC has attracted more than 10 million visitors and reached more than 1.5 million Newark and New Jersey children with innovative arts education programs. NJPAC’s arts education programs were founded by Vice President Philip S. Thomas. The free outdoor Horizon Foundation Sounds of the City concert series has brought thousands out to downtown Newark every week in the summertime. NJPAC hosted visits from two U.S. Presidents and the Dalai Lama, is home to the Geraldine R. Dodge Poetry Festival and provided the backdrop for several feature films, television shows and the blockbuster hit TV competition, America’s Got Talent. (Source:

Members of the Lincoln Park Coast Cultural District, a non-profit community organization based in the historic Lincoln Park area of Newark, work hard to provide a sustainable neighborhood, focusing on cultural amenities, housing and public safety.

LPCCD uses the ‘complete community experience’ as a model for this area…We acknowledge our present-day neighborhood arts and entertainment institutions, galleries, places of worship, schools, restaurants and businesses. Community safety and awareness fosters pride in neighborhood and place — very essential elements in spurring economic growth within the community.  These elements drive LPCCD’s determined promise — an equal opportunity for all to garner an ever-enhanced quality of life. (Source:

Mayor Ras J. Baraka, son of the late poet/playwright/author/community activist and Newark native son, Amiri Baraka, made a commitment, upon his election in 2014, to spur economic development in all of Newark’s neighborhoods, not just the downtown area.

Although Newark’s designation as America’s “Most Liveable City” by the U.S. Conference of Mayors in 1991, may have jumped the gun (in this writer’s opinion), the city’s true Renaissance is indeed underway, the evidence of which can be read about in Ms. Craig’s handy resource guide.

I asked Ms. Craig why she set aside a promising law career to pursue this and other creative endeavors:

“As the saying goes, I was sick and tired of being sick and tired! And one day I decided I was just not going to be unhappy anymore. I had always been a writer, I had always hosted events, I had always been an art lover, so I set about turning my passions into my profession.”

When asked what she learned while compiling her inspiring guide:

“What I’ve learned in the past few months is that so many people are rooting for Newark. And there are so many people invested in and excited about its upward trajectory. And the lovely part is that at the same time, I’ve learned just how many people are rooting for me. So it’s been doubly gratifying. The support I’ve received has been beyond what I could have imagined. I’m so grateful to be a part of this incredible moment in the history of an incredible city.”

Newark’s “Glambassador” Lauren Craig

About Lauren Craig

Also known as “In a Word Fab,” Ms. Craig is a writer, marketer, media personality and event host based in Newark, New Jersey. Crowned as Newark’s Glambassador by the Greater Newark Convention and Visitor’s Bureau, Lauren writes travel blogs for and contributes content to media outlets like MTV and Ebony while acting as Marketing Manager for Newark Arts. After practicing law for 10 years, Lauren retired to pursue her passions full-time and now lives a life filled with creativity, yoga and happiness. Visit and be sure to follow @100thingsnewark and @inawordfab on Facebook, Twitter and Instagram.

For additional information, contact:
Lanna Demers
Reedy Press | (314) 833-6600

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Celeste Bateman started her company, Celeste Bateman & Associates, LLC (, in September 1997. The firm specializes in arts and cultural programming, special events planning, public relations and the Nia Network, a roster of artists and speakers of African descent who specialize in and present art forms relative to the African Diaspora. Ms. Bateman received her B.A. in Theatre Arts and Speech from Rutgers University and holds a Masters in Communication Arts from Montclair State University (NJ). She is a licensed booking agent, has sat on numerous State, County and local grants panels, curated numerous exhibitions and is a graduate of the Entrepreneurial Pioneers Initiative, a program of the Rutgers Business School.